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You have to spend money to make money, but no self-storage investor wants to sink cash into a potentially losing project. This is why a feasibility study is so crucial. It provides vital market intelligence that helps prevent you from overpaying while strengthening your negotiating position. Yes, it comes at a cost, but it’s a lot less expensive than a bad venture! You can also conduct your own desktop study before you hire a professional. How’s that for savvy?

This four-part video course by industry expert Charlie Kao will show you how, equipping you with the tools to unearth essential market insights and avoid costly mistakes. This comprehensive, hour-long program teaches you to create your own feasibility reports including site evaluation, competition survey, demand analysis and income projection. This way, you’ll be able identify profitable development and acquisition opportunities before committing significant capital.

Related:Cultivating a Family Self-Storage Business: Get First-Hand Advice From a Successful Father/Son Duo

Available through the ISS Store, “How to Conduct a Self-Storage Feasibility Study” is available for $249. Once purchased, it’s viewable directly through your “My On-Demand Library.” Invest in your self-storage success by adding this essential resource to your investment toolkit.

Kao is the principal of Twin Oaks Capital, a Michigan-based commercial real estate company specializing in self-storage and multi-family assets. Services include real estate brokerage, asset management, feasibility studies, consulting and construction management. The company and its affiliates have owned, operated and planned more than 3 million square feet of storage across North America, with a specialization in Northern climates and difficult terrains. He also owns House of Kaos Real Estate School, which provides continuing education credits for licensed realtors.

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