Changing the Psychology of Self-Storage Rentals

Inside Self Storage is part of the Informa Markets Division of Informa PLC

Informa PLC|ABOUT US|INVESTOR RELATIONS|TALENT

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

ISS World Expo Store Magazine Community

Speaker: John Jordan, Co-Founder, Go Local Interactive
Format: Streaming video
Duration: Approximately 40 minutes

Consumers love options, and the smart self-storage operator provides them. Rather than give prospects straight sizing and rates for available units, consider a tiered-value approach to pricing that allows them to choose based on key attributes such as drive-up vs. interior, climate-controlled vs. traditional, first floor vs. elevator access, etc. Our presenter will share performance data on this tactic including its impact on conversion rates and rentals.

You’ll learn:

Why a tiered-value approach simplifies the buying process
How to implement a value-based pricing strategy
Which options perform best at driving rentals
How to properly measure and evaluate success
The impact value-based pricing has on conversion rates

Subscribe to Our Weekly Newsletter

Stay on top of what’s happening in the industry and get links to the latest news, feature stories, videos and more on the ISS website. It’s fast, free and easy. Just enter your details below and watch for the hottest self-storage news every Wednesday!

Late-Breaking Articles

Tenant Insurance/Protection
Tenant-Protection Plans for Self-Storage: What They Are, Features and Benefits, and the Keys to Program Success
Feb 22, 2026
|
4 Min Read
Marketing
Control the Narrative: DIY Marketing to Help You Tell Your Self-Storage Facility Story and Connect With Customers
Feb 21, 2026
|
7 Min Read
Revenue Management
ISS BLOG – Self-Storage Pricing Practices Under Scrutiny: Are the ECRI Chickens Coming Home to Roost?
Feb 20, 2026
|
5 Min Read
Charity and Fundraising
NationWide Self Storage of Canada Raises More Than $11K for Covenant House Vancouver
Feb 20, 2026
|
1 Min Read

Self-Storage TV

A man standing in front of a self-storage unit talking

Trending Articles

Tenant Insurance/Protection
Tenant-Protection Plans for Self-Storage: What They Are, Features and Benefits, and the Keys to Program Success
Feb 22, 2026
|
4 Min Read
Marketing
Control the Narrative: DIY Marketing to Help You Tell Your Self-Storage Facility Story and Connect With Customers
Feb 21, 2026
|
7 Min Read
Revenue Management
ISS BLOG – Self-Storage Pricing Practices Under Scrutiny: Are the ECRI Chickens Coming Home to Roost?
Feb 20, 2026
|
5 Min Read
Charity and Fundraising
NationWide Self Storage of Canada Raises More Than $11K for Covenant House Vancouver
Feb 20, 2026
|
1 Min Read

Resources

Online Community ISS Magazine Newsletter Sign-Up

Explore

All Things ISS ISS Store ISS World Expo

Connect

About Us/Contact Advertise Featured Authors

Join Us

Follow Us

Copyright © 2026. All rights reserved. Informa Markets, a trading division of Informa PLC.

Accessibility|Privacy Policy|Cookie Policy|Terms of Use|Visitor Terms and Conditions