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There’s a cautionary adage that says, “Never do business with family and friends.” It has potentially discouraged entrepreneurs from pursuing opportunities with people they love and trust most. The fear, of course, is that working together will sour the relationship. However, there are many examples of successful family businesses all throughout history, even within the self-storage industry!

Take, for example, the operation run by father-and-son duo Clair and Shane Hoover of Freedom Storage Management (FSM). In this 40-minute video seminar, they share their insight and advice, sharing the highs and lows of their own experience and delving into specific actions you can take to increase your odds of success while creating a legacy worth preserving. You’ll learn the top five advantages of operating a family business, the key challenges families often face, how to refine your business vision and structure, and what to do when your perfect plan encounters real-world struggles.

Related:Learning From the Stars: Participate in Oscar-Worthy Self-Storage Education at This Year’s ISS World Expo

Recorded at last year’s Inside Self-Storage World Expo in Las Vegas, “Building a Family Self-Storage Business That Survives and Thrives: Insights From Father and Son” is available for $25, or you can purchase it as part of several larger discount bundles including the Building/Investor Essentials Package, Investing Package and Total Solutions Package. Once purchased, it’s viewable directly through your “My On-Demand Library.”

Clair Hoover is CEO and president of FSM and has 28 years of self-storage experience. He serves on the board of directors for the Pennsylvania Self-Storage Association and is an experienced investor in many real estate sectors including self-storage. Shane Hoover is FSM’s chief financial officer.

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