A self-storage website isn’t like a pot roast in a crock pot. You can’t just “set it and forget it.” To attract customers and drive rentals, your facility’s digital storefront requires regular analysis, updates and optimization, so it can adapt to user expectations and changing web algorithms. Auditing helps you stay ahead in search rankings, user experience and lead conversions. While you can hire a professional to do this, you can also learn to conduct your own evaluation.
In this video seminar, industry marketing professional Thomas Adams guides you through the process. You’ll learn when to review your website and how often, simple tools to check performance, practical steps to check the site’s “technical health,” and how to decide between small updates, a refresh or a complete overhaul.
Recorded at this year’s Inside Self-Storage World Expo in Las Vegas, “Conducting Your Own Self-Storage Website Audit: A Visual Walk-Through of Key Elements” is available for $25, or you can purchase it as part of several larger discount bundles including the Marketing Package, the Operator Essentials Package and the Total Solutions Package. Once purchased, it’s viewable directly through your “My On-Demand Library.” Invest in this expert-led seminar and transform your website from a passive digital placeholder into a powerful, revenue-generating asset that consistently drives new rentals.
Related:Cultivating a Family Self-Storage Business: Get First-Hand Advice From a Successful Father/Son Duo
Adams is a search engine optimization (SEO) supervisor for Go Local Interactive, specializing in self-storage digital marketing. With more than nine years of experience, he’s successfully enhanced online visibility and organic rankings for numerous industry clients. His strategic approach and in-depth understanding of SEO have consistently driven increased web traffic and customer engagement.
ISS Staff
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