For years, self-storage operators have prioritized search engine optimization (SEO) in their marketing. However, the digital landscape is shifting dramatically as artificial intelligence (AI) transforms consumer search behavior. This evolution represents both a challenge and an opportunity. Which it ends up being for your business depends on how well you adapt.
In this instructive video, industry marketers Jack Colemanzo of Storeganise and Henry Purchase of the Self Storage Marketing Agency explain how AI, generative engine optimization (GEO) and answer engine optimization (AEO)—terms with which you may not yet be familiar—are reshaping online searches and what this means for your SEO efforts moving forward. They explain why Google’s “10 blue links” are disappearing, how AI summaries affect your website traffic, what GEO and AEO are and why that matter, and the No. 1 growth lever most self-storage operators overlook. Use their practical tips to maintain visibility in the digital space and future-proof your marketing efforts. Ensure your business continues to thrive as search technology advances!
Related:Control the Narrative: DIY Marketing to Help You Tell Your Self-Storage Facility Story and Connect With Customers
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