Since the beginning of the year, ISS has published several news updates about cities that have either created zoning restrictions on self-storage or are considering it. They follow dozens that were reported in 2024. And many of these measures were eventually passed.
The reasons from municipal officials for these development moratoriums or outright bans are similar and, frankly, don’t stray from the repetitive verbiage our industry has been subjected to for decades. They want to “preserve” the land for more deserving developments that’ll benefit the community. Self-storage isn’t the “right fit” for the neighborhood. It’ll attract criminals and increase traffic in the area. Our town doesn’t need more storage. Then there’s the best one—self-storage facilities are monstrous, ugly buildings.
I don’t need to elaborate on why these common objections aren’t just outdated but often hold zero truth. If you’re reading this, your part of this industry and already understand that the statements from the NIMBY crowd (not in my backyard) typically come from a place of misinformation. While self-storage is a multi-billion-dollar industry, there are still way too many people who’d rather see another grocery store, strip mall with a mattress store and nail salon, Walmart, low-cost housing (always the goal!), or an office building occupy these “prime” spaces. To be fair, there are some boards members that do recognize the benefits self-storage can bring to their communities as well as minimal demands it puts on city services. We need to elect and appoint more of these people!
Related:Finding Our Self-Storage Purpose: Why We Decided to Build Ranch House Storage in Pine Valley, CA
The fact is that unless you’re in the industry, like we are, you don’t much think about self-storage. Until you need, that is. Shortsighted zoning boards aren’t considering how that new apartment building will impact the area’s need for self-storage. Or perhaps it’s a fresh housing subdivision or a giant corporation setting up shop, bringing along a new workforce.
In many cases, self-storage has become an extension of people’s homes—a lifestyle choice, if you will. Rather than clog up the extra bedroom with boxes, furniture and seasonal items, they rent a unit. Plus, many of these zoning and planning boards aren’t considering how businesses use the service to store equipment or their products. As storage unit often becomes the base or home office for many small companies.
Some storage developers and owners will simply stay away from cities, counties and towns that project this attitude toward our business. But, as we’ve seen, this viewpoint is becoming more common. Officials will even pick up the idea from neighboring areas. So, while you’re intended development parcel could be safe today, it might not be tomorrow.
Related:Self-Storage Development and Zoning Activity: February 2026
If you plan to build self-storage or hope to expand your existing site, how can you overcome these archaic views? Here are some points to consider.
Be careful about site selection. Just because you own a great parcel or you can buy the land for cheap doesn’t mean it would be ideal for self-storage. You must do your homework! Learn about the market, zoning, population, what’s already in the development pipeline (self-storage and other commercial projects), and the competition and their rates and occupancy. Essentially, what’s happening in this self-storage market. Does it truly need more storage, or are you just looking to build one?
You must also examine the land itself. Is it ideal for a storage building? Is it situated near residences and retail? Off a well-traveled street or highway? Will your customers be able to easily enter the site? You must also understand the property’s topography and configuration. An odd-shaped parcel could be challenging, but not a deal-breaker for a creative developer. Finally, pay attention to the area’s wetlands, which can heavily impact a project.
Related:Self-Storage Development and Zoning Activity: January 2026
Build a secure property. While you can never 100% crime-proof a storage facility, today’s security components can definitely get you near 99%. There’s a reason planning boards and community members bring up the “storage attracts crime” narrative—any time there’s a break-in at a facility it makes the news. The best way to make sure your property isn’t splashed across TV screens is to secure it. You have many options at many price points. Get guidance in this ISS webinar from three experts.
Make it pretty. Yes, self-storage can be pretty. Just check out our annual design gallery to see what I mean. Each spring, we showcase 50 or more beautifully designed self-storage facilities from around the world. If you have a stunner, email pictures and details to [email protected] for possible inclusion in this year’s gallery.
It might be easier to create an aesthetically pleasing multi-story facility as you have more surface area, but even single-story structures can be designed attractively by using color and innovative building materials. Another avenue is to blend with the community like Trojan Storage in Camarillo, California.
Some facilities are also adding murals including Go Store It Self Storage in Paramount, California, and SafeNest Storage in Henderson, North Carolina. If you have a blank wall, consider hiring an artist to create something eye-catching. You might even find a community art group or high school class looking for a project. You supply the paint, they work their magic.
As an industry, we can impact change but it won’t happen overnight. Be thoughtful about where and what you build. Don’t outright dismiss concerns from community and board members, and be flexible when you can. Finally, keep security at the forefront of every project.
If you’re seeking more insight on self-storage development, design and security, join us at the ISS World Expo next month. In addition to our well-attended Development Workshop, we’ll also host a dedicated Building Track comprising seven sessions on cutting construction costs, building codes, mixed-use projects, facility design, boat and RV storage, multi-story, and conversions. Be sure to join us!
Amy Campbell
Senior Editor, Inside Self-Storage
Amy Campbell is senior editor of Inside Self-Storage. To reach her, email [email protected].
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