Inside Self Storage is part of the Informa Markets Division of Informa PLC
Informa PLC|ABOUT US|INVESTOR RELATIONS|TALENT
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
ISS World ExpoStoreMagazine Community

Go Store It Self Storage, an affiliate of Madison Capital Group, has opened a new facility in Paramount, California, that features a large mural by Mexican-American artist Ms.Yellow. Stretching across the building at 15932 Minnesota Ave., the art features an array of brightly colored flowers and shapes. It reflects the artist's signature style of creating large-scale, impactful art, according to a press release.

“Paramount officials exercise great discretion over new development projects, and we are delighted to have worked collaboratively with them to design and build a showpiece that serves the growing storage demands of Paramount residents in a clean, secure and safe setting,” said Adam Lentz, West Coast development partner for Go Store It. “The decision to include a mural was driven by the desire to soften the presence of the structure within the city's overall fabric and to create a visual focal point that the community can take pride in.”

Ms.Yellow, whose given name is Nuria Ortiz, is a self-taught muralist, artist and educator. She’s dedicated her career to the creative development and empowerment of communities. Her artwork, which centers on themes such as culture, folklore, sisterhood, education, unity and love, has been displayed in museums, galleries and streets across the United States as well as in Australia, Egypt, France, Haiti, Mexico, Japan and Spain.

“We interviewed several artists recommended by the city and ultimately chose Ms.Yellow because of the vibrancy of her work and her ability to create compelling, large-scale pieces,” Lentz said. “Her mural is not just an artistic statement; it's a community benefit that enhances the aesthetic appeal of our facility and the city.”

The building comprises 75,000 square feet in 850 climate-controlled units. It’s near several highways as well as universities and colleges.

Founded in 2014 and based in Charlotte, North Carolina, Go Store It is a privately held acquisition, development and property-management company. It operates 108 facilities in 15 states.

Madison Capital is a real estate investment and development firm with a primary focus in multi-family and self-storage.

Source: CityBiz, Go Store It Opens New Facility in California Featuring Vibrant Mural by Artist Ms. Yellow

Subscribe to Our Weekly Newsletter
Stay on top of what’s happening in the industry and get links to the latest news, feature stories, videos and more on the ISS website. It’s fast, free and easy. Just enter your details below and watch for the hottest self-storage news every Wednesday!
Late-Breaking Articles
  • Tenant Insurance/Protection

    Tenant-Protection Plans for Self-Storage: What They Are, Features and Benefits, and the Keys to Program Success

    Feb 22, 2026
    |
    4 Min Read
  • Marketing

    Control the Narrative: DIY Marketing to Help You Tell Your Self-Storage Facility Story and Connect With Customers

    Feb 21, 2026
    |
    7 Min Read
  • Revenue Management

    ISS BLOG – Self-Storage Pricing Practices Under Scrutiny: Are the ECRI Chickens Coming Home to Roost?

    Feb 20, 2026
    |
    5 Min Read
  • Charity and Fundraising

    NationWide Self Storage of Canada Raises More Than $11K for Covenant House Vancouver

    Feb 20, 2026
    |
    1 Min Read

Self-Storage TV

A man standing in front of a self-storage unit talking
Trending Articles
  • Tenant Insurance/Protection

    Tenant-Protection Plans for Self-Storage: What They Are, Features and Benefits, and the Keys to Program Success

    Feb 22, 2026
    |
    4 Min Read
  • Marketing

    Control the Narrative: DIY Marketing to Help You Tell Your Self-Storage Facility Story and Connect With Customers

    Feb 21, 2026
    |
    7 Min Read
  • Revenue Management

    ISS BLOG – Self-Storage Pricing Practices Under Scrutiny: Are the ECRI Chickens Coming Home to Roost?

    Feb 20, 2026
    |
    5 Min Read
  • Charity and Fundraising

    NationWide Self Storage of Canada Raises More Than $11K for Covenant House Vancouver

    Feb 20, 2026
    |
    1 Min Read
ISS logo
Resources
Online CommunityISS MagazineNewsletter Sign-Up
Explore
All Things ISSISS StoreISS World Expo
Connect
About Us/ContactAdvertiseFeatured Authors
Join Us
Follow Us
Informa Markets

Copyright © 2026. All rights reserved. Informa Markets, a trading division of Informa PLC.

Accessibility|Privacy Policy|Cookie Policy|Terms of Use|Visitor Terms and Conditions