February 19, 2026
Every self-storage business starts with a story—a purpose—and it’s unique for each owner or investor. Money is nearly always an influence, but there are many factors that fuel these business decisions. In this video, investor Jeremy Edwards of BGL Self Storage Properties explains why he and his partner, Kevin Kraft, built Ranch House Storage in Pine Grove, California. Watch to learn about their “why” and what the project means to them and their community. Edwards not only shares the facility’s origin story, he explains what drew him and Kraft to the sector, the steps they took to get started, how they developed an operations strategy, the role technology played and their future expansion plans. If you're exploring self-storage as an investment, this is a must-watch. It might just be the spark you need to uncover your own purpose and take the first step toward your next big venture.
